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Important steps to take into account when attending a fair

Despite today’s considerable economic benefits of internet and online business, participating in fair exhibitions remains essential for many companies.

Those who have recognized the importance of this are well aware of the fact that fairs offer the best opportunities for network expansion and new business collaborations.

Companies that reaped the benefits of direct product or service marketing in one way or the other have no doubt that attending a fair is not an unnecessary expense but rather a profitable investment. Participation at a fair gives the exhibitors a chance to get direct insights into the current trends in the market and to explore what competition is up to. Moreover, fairs offer great opportunities for self-promotion and the promotion of your brand.

What better place to launch a new product or service on the market? A place that gathers your potential and current collaborators, clients and end customers, where supply and demand meet and all this with the optimal media coverage – there is no better opportunity then this.

Here are some important steps to take into account when you decide to participate in a fair:

  • Choosing the right fair – consider what exactly you want to present and what is your target audience
  • Registration and application deadlines
  • Registration and exhibitor fees; booking a booth of appropriate size and content
  • Performance strategy – closely related to the choice of booth itself – determine how you plan to set up your booth, display your products and service, what special effects will you employ
    • major fairs usually offer the possibility of setting up temporary and separate back offices where you can meet with potential partners away from the crowd and during fair afterhours
  • The so-called “fair excursion” – transportation, accommodation and other technical arrangements for participants

If you are considering attending a fair, but you have no idea where to start, you are not quite sure which fair would most suit your needs or you simply need support in arranging some of the above-mentioned aspects, do not hesitate to contact us.

Regardless of whether you want to take part in a national or international fair, you can rely on us to make all the necessary arrangements!

Make way with Away!